J.Y. Park

JYP Entertainment Corporation (Korean: JYP 엔터테인먼트) is a South Korean multinational entertainment and record label conglomerate founded in 1997 by J. Y. Park. It is one of the largest entertainment companies in South Korea, and operates as a record label, talent agency, music production company, event management company, concert production company, and music publishing house. In addition, the company operates various subsidiary ventures and divisions worldwide.

Loud (Korean: 라우드; RR: Laudeu; stylized in all caps) is a 2021 South Korean boy group survival reality show organised by JYP Entertainment and P Nation. It was a collaboration between Psy and J.Y. Park to form 2 boy groups: one under JYP Entertainment and another one under P Nation. The program involved 75 contestants from different countries with artistic talents competing for a spot in one of the 2 groups. The program premiered on June 5, 2021, and was broadcast every Saturday at 9 PM KST on SBS. During the finale on September 11, 2 groups were formed, with both groups' names to be announced.