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George Pyne (born 1965) is an American business executive and current Founder & CEO of Bruin Sports Capital, a sports, media, marketing, and branded lifestyle company that he founded in 2014. He is the former President of IMG Sports and Entertainment where he also served on the Board of Directors. Pyne is a former board member for 24 Hour Fitness and currently sits on the board of the National Football Foundation. Prior to joining IMG, he served as Chief Operating Officer of NASCAR, where he was the second non-family member in 50 years to join its board of directors.