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Market research

This list has 8 sub-lists and 48 members. See also Marketing, Evaluation methods, Business process, Economics research
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Market researchers
Market researchers 2 L, 45 T
Survey methodology
Survey methodology 4 L, 15 T
  • Friday night death slot
    Friday night death slot Television term
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    The "Friday night death slot" or "Friday evening death slot" is a perceived graveyard slot in American television. It implies that a television program in the United States scheduled on Friday evenings (typically, between 8:00 and 11:00 p.m. ET) is likely to be canceled.
  • Audience measurement Assessment of the scale and composition of the target audience
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    Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is sometimes used with regard to practices that help broadcasters and advertisers determine who is listening, rather than how many people are listening. In some parts of the world, the resulting numbers are referred to as audience share; in other places, the broader term market share is used. This broader meaning is also known as audience research. Measurements are broken down by media market, which corresponds to large and small metropolitan areas.
  • Nielsen SoundScan Tracking system for music and music video sales
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    Luminate Data, LLC (formerly MRC Data and P-MRC Data) is a provider of music and entertainment data. Established as a joint-venture in 2020, it brought together Nielsen Music, Alpha Data (formerly BuzzAngle Music) and Variety Business Intelligence (formerly TVtracker).
  • Experian
    Experian Irish multinational consumer credit reporting company
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    Experian plc is a multinational data analytics and consumer credit reporting company headquartered in Dublin, Ireland. Experian collects and aggregates information on over 1 billion people and businesses including 235 million individual U.S. consumers and more than 25 million U.S. businesses. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. Experian is a partner in USPS address validation. It is one of the "Big Three" credit-reporting agencies, alongside TransUnion and Equifax.
  • Nielsen ratings Audience measurement systems operated by Nielsen Media Research
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    Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of August 2024, it is the primary part of Nielsen Holdings.
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    Wikipedia is hosted by the Wikimedia Foundation, a non-profit organization that also hosts a range of other projects:
  • Charles Coolidge Parlin American market researcher
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    Charles Coolidge Parlin (1872 – October 15, 1942) was the American "manager of the division of commercial research of the Curtis Publishing Company" in charge of selling advertising spots in the Saturday Evening Post. He is credited as being the founder and a "pioneer" in the area of market research.
  • Manifold Data Mining Canadian data analytics company
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    Manifold Data Mining is a Canadian company specializing in consumer data products, analytics, and predictive modeling. As a data and analytical service provider in Canada, they have been providing businesses, charities, and governmental organizations with comprehensive data products since being founded in 2001. For each neighbourhood, they provide estimates of what products consumers buy, where and how often they shop, how much they spend, which media channels they use, their lifestyles, and their attitudes or psychographics.
  • Demographic profile Form of demographic analysis used by marketers
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    Demographic profiling is a form of Demographic Analysis used by marketers so that they may be as efficient as possible with advertising products or services and identifying any possible gaps in their marketing strategy. Demographic profiling can even be referred to as a euphemism for corporate spying (Hudson, J. 2002). By targeting certain groups who are more likely to be interested in what is being sold, a company can efficiently expend advertising resources so that they may garner the maximum number of sales (Arnott, D., & FitzGerald, M. 1996). This is a more direct tactic than simply advertising on the basis that anyone is a potential consumer of a product; while this may be true, it does not capitalise on the increased returns that more specific marketing will bring (Jothi, A. L. 2015). Traditional demographic profiling has been centered around gathering information on large groups of people in order to identify common trends (GfK. 2016). Trends such as, but not limited to: changes in total population and changes in the composition of the population over a period of time. These trends could promote change in services to a certain portion of the population, in people such as: children, elderly, and the working age population. They can be identified through surveys, in-store purchase information, census data, and so on (Arnott, D., & FitzGerald, M. 1996). New ways are also in the works of collecting and using information for Demographic Profiling. Approaches such as target-sampling, quota-sampling, and even door-to-door screening.
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    The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies. Its stated mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Its membership consists of over 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations.
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